Hello! I’m a digital marketing enthusiast with a knack for blending creativity, research, and analytical precision to unlock new avenues in the marketing landscape. During my role at Manak Diamonds, I not only expanded our digital footprint but also honed my ability to analyze market trends and craft strategic content. This led to a remarkable 23% growth in our audience within a year, achieved by engaging directly with diverse wholesalers and retailers and spearheading innovative social media campaigns.

My academic journey at the Fordham Gabelli School of Business has been equally dynamic, filled with projects that challenged and expanded my capabilities. One standout project involved creating a Shopify website for a brand, where I directed Google Ads campaigns that successfully captured over 215,000 impressions and 2500 clicks along with conversions on a 60$ budget. This hands-on experience was complemented by rigorous A/B testing and daily analytics, allowing us to fine-tune our strategies and enhance site performance significantly.

In another academic endeavor, we delved into a hypothetical analysis for Panera Bread, applying advanced data analysis techniques like cluster analysis and regression modeling. 

With certifications in Google Analytics, Google Ads Search, and Measurement, and a foundational certification from the Association of National Advertisers, I am well-prepared to tackle the challenges of modern digital marketing. I’ve also completed a course in SEO fundamentals with Semrush Academy, keeping me at the cutting edge of marketing strategies.

I am eager to bring my diverse skill set, from creative content development to sophisticated data analysis, to new challenges and collaborations within the CapSource network. Let’s create impactful marketing solutions together!