Hi! I'm currently pursuing my Master’s in Marketing Intelligence at Fordham University, where I'm building expertise in data analytics, branding, and consumer behavior. I come from a business background with a BBA in Marketing and have hands-on experience across different areas of the marketing world from digital campaigns and content strategy to event management and brand partnerships. 

Before grad school, I interned at marketing agencies and startups where I managed social media calendars, helped with website revamps, and worked on creative storytelling for brands in fashion, food, and wellness. One of my favorite experiences was at bMightie, where I led Instagram content strategy and supported a website relaunch to boost customer engagement. I've also worked with clients like Zomato and Malabar through campaign partnerships, which really sharpened my skills in communication, brand alignment, and cross-functional collaboration. 

At Fordham, I’m also serving as President of the South Asian Business Association (SABA). It’s been a huge learning curve leading a team, planning large-scale events like TechTrend Summit and Holi, coordinating with industry speakers from companies like Citibank and Google, and managing partnerships with other universities and clubs. It's given me a strong foundation in leadership, organization, and community-building. 

I genuinely enjoy combining creativity with data. I’ve worked with tools like Tableau, SPSS, and Excel to analyze campaign performance and consumer trends. I'm also certified in Google Ads and Google Analytics, and love keeping up with the latest in digital strategy and social media trends. 

Overall, I’m someone who’s curious, driven, and passionate about turning good ideas into real impact. I’m always excited to collaborate, contribute to meaningful projects, and learn from those around me!