Luiza Zahran Salgueiro Lourenco

Banker Analyst @ Banco Btg Pactual for 3 year(s)

New York, NY, USA

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About
I’m a graduate student in Marketing Intelligence at Fordham University with 5 years of prior experience in the financial sector, primarily in banking and debt restructuring. I’m passionate about data-driven marketing, consumer insights, and brand strategy, and I would love to work in roles focused on strategy and problem-solving. Recently, I’ve worked on projects involving loyalty programs, social media engagement analytics, and influencer performance optimization. Fluent in four languages and always eager to collaborate, I bring a global perspective and a strong blend of analytical and creative skills to every project. 

Skills Dashboard
12 months

Of being an active member on CapSource

11

Completed Courses

0

Mentor experiences

Employment History

Reporter

Le Lis Blanc

1/2018 - 5/2018

Commercial Corporate Analyst

Banco Santander

7/2018 - 7/2021

Special Situations Analyst

Banco Itaú

7/2021 - 3/2023

Banker Analyst

Banco BTG Pactual

8/2023 - 7/2024

Education

Marketing Management & Research

Fordham University

Class of 2025

Finance, General

INSPER

Class of 2021

Journalism, Broadcast

ESPM

Class of 2017

Professional Artifacts

Programs (0)

Title Organization Type Managers End Date

Projects (0)

Title Organization Type Managers End Date
Topics of Interests
Artificial Intelligence & Machine Learning Digital Marketing Entrepreneurship Growth Strategy Innovation Market Research Marketing Mergers & Acquisitions PR & Communications Product Design & Development Reporting, Financial Planning & Analysis Research & Development Research, Analysis, Evaluation Strategic Planning
Industry Expertise
Biotech & Pharmaceuticals Consumer Services Fashion & Apparel Finance Food & Beverage Insurance Media Restaurants, Bars & Food Services Retail Sports & Entertainment Telecommunications
Skills & Expertise
Brand Strategy Business & Proposal Writing Business Project Management Communications Content Strategy Data Collection Data Processing Data Visualization Digital Project Management Emerging Tech Experimentation & Testing Financial Analysis & Modeling Market Research Marketing Strategy Sales & Business Development Social Media Strategy