Hi, I’m Khushi Shah — a storyteller, strategist, and someone who’s genuinely obsessed with branding and marketing. I’ve spent the last few years helping lifestyle and fashion brands grow online, build stronger identities, and connect with their audience in real, meaningful ways.

I started my journey in Mumbai, working with boutique agencies and luxury labels where I led everything from social media strategies to influencer campaigns and content production. Now, I’m based in New York, pursuing my Master’s in Marketing Intelligence at Fordham University. I’m building on my industry experience by diving deeper into consumer behavior, data-driven marketing, and brand strategy.

What excites me most is combining creativity with analytics — turning ideas into campaigns that not only look great but actually drive results. I’ve always believed that the best marketing is equal parts heart and strategy.

When I’m not working, you’ll find me filming videos, exploring new cities, or brainstorming my next big idea.