I’m currently pursuing a Master’s in Marketing Intelligence at Fordham University, with hands-on experience in digital marketing, data analysis, and campaign strategy. My background includes internships in marketing analytics and influencer marketing, where I supported paid media analysis, competitor research, and campaign reporting. At SNK, a 4A’s agency, I worked on influencer marketing strategy and evaluated campaign performance across platforms like Instagram and YouTube. I’m certified in GA4, Google Ads, and ANA Marketing, and have practical experience using SPSS, Tableau, and Excel. With a foundation in biomedical engineering, I bring an analytical mindset to marketing challenges. Recently, I led the data analysis for a simulated campaign launch for Hershey’s PB&J Kit Kat, using survey insights and Tableau dashboards to guide mid-campaign strategy and evaluate post-campaign effectiveness.