The Challenge in a Nutshell: Our supplier partners value our marketing services to drive online sales of their products. These services come in the form of email marketing, SMS, onsite placements, catalogs, etc. They rely on the data we provide demonstrating ROAS (return on advertising spend) and direct e-commerce sales attribution of these tactics. Although consumers digest the ReserveBar marketing they can also take purchasing actions offline – at a brick and mortar retailer, a bar or restaurant, an alternative e-commerce site, etc. How can we measure the full power of the ReserveBar marketing engine in an omnichannel environment? Can we develop a factor above direct ROAS (indirect ROAS) that would tell a more complete story? How much sales are driven off-platform? Activities or Action Items Suggested by Industry Mentor: -Research/report on any existing examples (from CPG, direct-to-consumer) to develop analogies and/or create proxies for the ReserveBar situation -Assemble third-party research on sales attribution in an omnichannel environment and draw potential conclusions for the ReserveBar situation -Develop surveys and other programs to create a test case for full attribution modeling Industry Partner's Goal/Definition of Success We hope to have either a justifiable proxy or test evidence that shows +x factor impact on total sales due to ReserveBar marketing tactics.