Project Title: Developing the Foundation for a Purposeful Brand

MindHappy

Details
Project Title Developing the Foundation for a Purposeful Brand
Project Topics Corporate Social Responsibility Data Management Growth Strategy Marketing Operations Product Design & Development Research & Development Software Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Develop the existing website of MindHappy to empower customer personalization using python or appropriate language. Mindhappy’s goal is to take mindfulness into people’s lives. To do that, we offer a subscription box, several workshops that incorporate various mood-boosting activities, from sculpting, and painting, to candle making, to name but a few. We also publish different articles on mental health and work on promoting mindfulness in many ways. You are asked to help optimize the MindHappy website and make it is a trustworthy partner for customers who are looking for tips and methods on how to improve their mental health and mindfulness in their daily lives. 

About the company: “Being MindHappy requires you to know yourself. It requires you to slow down. And it requires you to take action on paths that help you rise above. Going beyond what you have known to bring about a change requires courage and compassion. Many of us are on that journey, and we, at MindHappy, are here to help and support your goals.

We have found fun ways to reignite curiosity and play through activities boosting resiliency, focus, and empathy. There is something for everyone, from knitting to 3D Metal Batman car kit. What will help you be MindHappy?”
Project Synopsis: Activities/Actions Required
Firstly, we ask you to develop the website of MindHappy. Create a platform that users love. Make recommendations on the content, and optimize the website to each device (web, tablet, phone). Develop a product roadmap for the website buildout. Create a project timeline, budget, and milestones. Optimize online search and brand recognition. Prepare a SEO and a social media campaign. Recommend keywords and content-improving strategies, and create a communication strategy for each platform. Finally, help us form a subscription platform on the website. Elaborate on pricing strategies for the new platform and define KPIs and subscription metrics for the management team and stakeholders.
Project Synopsis: Expected Results
A successful project will build a pleasant website for all our customers. Focus on the customer experience by keeping the website simple and user-friendly, ensuring fast loading speed, and using clear action items like “buy now” or “subscribe.” Provide tools and methods for excellent customer service. Develop a product roadmap for the next three to six months. Help MindHappy to form a subscription method on the website with content that customers are truly interested in, and finally help prepare a marketing strategy and campaign that promotes the company and its goals to people who are potential customers.

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Self Evaluation

Jun 02 2023, 12:00 PM Evaluation

Program Kickoff

Jun 05 2023 Event

Temperature Check #1

Jun 16 2023, 12:00 PM Evaluation

Temperature Check #1

Jun 16 2023, 12:00 PM Evaluation

Temperature Check #2

Jul 07 2023, 12:00 PM Evaluation

Temperature Check #2

Jul 07 2023, 12:00 PM Evaluation

Projects Concluded!

Jul 28 2023, 12:00 PM Event

Peer Evaluation

Aug 02 2023, 12:00 PM Evaluation

Teams

Team Name  Project Name  Team Members 
No Teams Available