The MARKETING challenge we have is to increase the user traffic to our recently launched new website, increase newsletter subscribers and increase social channel followers.

 Activities include identify, segment, create personas and target our IDEAL user audiences.

We also need to create the best messaging and select relevant channels (websites, emails, social etc)  to reach each audience segment to attract them to our website.

We offer impact investing news organized by three main areas: Find your Impact, Influencers to Watch and Investing your Way.  

Find Your Impact parent categories: Economic | Education | Environment | Governance | Health | Social | 

Influencers to watch parent categories: Celebrities | Innovators | Investors | Brands | Thought Leaders | 

Invest your way parent categories: Investing Strategies | Personal Finance | Private Investments

Project success includes deliverables:
1) Audience segmentation by parent category
2) Personas based on segmentation
3) Engaging messaging in our brand voice for each segment
4) Channels to reach each segment
5) Marketing budget with prioritization of each segment/channel