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Project Title: GTM Strategy for Global BPO
Cordatus Resource Group
| Details | |
|---|---|
| Project Title | GTM Strategy for Global BPO |
| Project Topics | Digital Marketing Growth Strategy Market Research Marketing PR & Communications Sales & Business Development Strategic Planning |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | We have a well organized business, with ISO 27001 and 9001 certifications and quite a few happy clients, but we haven't figured out how to generate quality consistent leads. We have tried many strategies, but still haven't found the winning recipe.
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| Project Synopsis: Activities/Actions Required | We need to come up with a sales and marketing strategy that actually gets results, while remaining conscious of our limited budget.
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| Project Synopsis: Expected Results | Our near-term goal is 20 sales meetings per month. We would ultimately like to achieve 40 per month.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Kickoff Self Evaluation |
Jun 06 2025 | Evaluation |
|
Program Kickoff |
Jun 09 2025 | Event |
|
Temp Check #1 |
Jun 16 2025, 17:00 PM | Evaluation |
|
TEMPERATURE CHECK: How's it going? |
Jun 16 2025, 17:00 PM US/Eastern (UTC-04:00) | Evaluation |
|
Temp Check #2 |
Jul 07 2025, 05:00 AM US/Eastern (UTC-04:00) | Evaluation |
|
HOW DID IT GO? Please give us feedback =) |
Aug 08 2025 | Evaluation |
|
End of Project Peer Evaluation |
Aug 08 2025 | Evaluation |
|
End of Project Self Reflection |
Aug 08 2025 | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Alisa Hunt | Post University |
| Raymond Kasei | Post University |