ForHearts Worldwide is a non-profit organization dedicated to supporting patients with pacemakers through its Pacemaker Club platform. The organization excels at providing valuable resources and education to its members, fostering a supportive online community for individuals with pacemakers. However, the organization faces a significant challenge: transforming its Pacemaker Club platform into a sustainable, revenue-generating digital ecosystem.

The current challenge is the lack of a structured business model to support the platform’s long-term financial viability. While ForHearts Worldwide has invested resources into building and relaunching the platform, it struggles to generate sustainable income to offset operational costs. This gap impacts the organization’s ability to expand its services and enhance the platform’s value proposition for its members.

The project addresses this challenge by providing a student-led opportunity to evaluate the platform’s current usage, value proposition, and user experience. Students will identify opportunities for growth, engagement, and monetization, analyzing user behavior, retention dynamics, and potential service offerings. By exploring potential revenue models aligned with the organization’s mission, students will contribute to developing a strategic plan that ensures long-term financial viability.

The project will be divided into key phases, including analysis, evaluation, and strategic planning. In each phase, students will conduct research, analyze data, and develop recommendations to enhance the platform’s sustainability. This project is ideal for students as it offers a hands-on learning experience, allowing them to apply their academic training in a real-world context and gain valuable consulting experience. Students will benefit from developing strategic analysis, market research, and data-driven decision-making skills while contributing to a project with meaningful business impact.