Project Title: PRICING STRATEGY for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Brian Huse)
Tribeca Macadamia Nut Project
| Details | |
|---|---|
| Project Title | PRICING STRATEGY for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Brian Huse) |
| Project Topics | Reporting, Financial Planning & Analysis |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
The goal of this project is to provide Martha's Macadamia Farm with pricing suggestion. In the U.S., currently there are numerous nut milk products available for retail purchase. The client would like us to help them come up with an appropriate pricing strategy and price suggestion for its mainstream milk product. How would you go about it based on the below two factors:
(1) Comparable products that already exist in the U.S. market
(2) COGS (Assuming $0.50 higher than the average nut milk product)
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
Jan 25 2021 | Event |
|
Project Working Session |
Mar 02 2021 | |
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UPLOAD WIP DELIVERABLE |
Mar 02 2021 | Submission Required |
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Project Intro Presentation |
Mar 02 2021 | |
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ANY QUESTIONS? |
Apr 02 2021 | |
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UPLOAD FINAL DELIVERABLE |
Jul 02 2021 | Submission Required |
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Debrief with Martha's Leadership |
Oct 02 2021 | |
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End of Project Evaluation |
Evaluation | |
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Submit Project Preferences |
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Students Receive Project Access |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |