Project Title: Bridging TradFi with DeFi for SMEs
i-DAO
| Details | |
|---|---|
| Project Title | Bridging TradFi with DeFi for SMEs |
| Project Topics | Growth Strategy Marketing Product Design & Development Research & Development Sales & Business Development |
| Skills & Expertise | Brand Strategy Business & Proposal Writing Business Analysis & Strategy Content Strategy Creative Direction Customer Success Data Processing Market Research Marketing Strategy NFT Art Social Media Marketing Social Media Strategy Web Design |
| Project Synopsis: Challenge/Opportunity | Problem:
Market Opportunity:
Mission Statement: Our mission is to create innovative solutions that empower small businesses with access to secure and transparent financial services, educational resources, and a supportive community of like-minded entrepreneurs. We strive to be a catalyst for SME growth and financial inclusion in Europe. Vision: Our vision is to empower small businesses with the tools and resources they need to succeed and thrive in a modern, digital world. We aim to create an inclusive environment that encourages collaboration and innovation while enabling small businesses to reduce operational expenses and maximize profits. Ultimately, our goal is to become the leading provider of DeFi services, e-Learning, and referral marketing solutions in Europe.
|
| Project Synopsis: Activities/Actions Required | Conduct a Target Audience Analysis and Suggest a Sales Campaign to Create Conversions
Create a Brand Communications Strategy
Improve Upon Social Media Strategy
Marketing Strategy Impact Analysis
Go-to-Market Strategy
Build Our Fundraising Strategy
|
| Project Synopsis: Expected Results | Success Metrics: Our primary success metrics include customer acquisition rate, revenue growth rate, customer satisfaction rate, and cost reduction rate. Additionally, we will track key performance indicators such as transaction volume and frequency, referral conversions, and educational course completion rate.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Kickoff Self Evaluation |
Jun 02 2023, 12:00 PM | Evaluation |
|
Program Kickoff |
Jun 05 2023 | Event |
|
Temperature Check #1 |
Jun 16 2023, 12:00 PM | Evaluation |
|
Temperature Check #1 |
Jun 16 2023, 12:00 PM | Evaluation |
|
Temperature Check #2 |
Jul 07 2023, 12:00 PM | Evaluation |
|
Temperature Check #2 |
Jul 07 2023, 12:00 PM | Evaluation |
|
Projects Concluded! |
Jul 28 2023, 12:00 PM | Event |
|
Peer Evaluation |
Aug 02 2023, 12:00 PM | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Beatriz Picard | Fordham University |
| Lonnie Kussin | Fordham University |
