Project Title: Bridging TradFi with DeFi for SMEs

i-DAO

Details
Project Title Bridging TradFi with DeFi for SMEs
Project Topics Growth Strategy Marketing Product Design & Development Research & Development Sales & Business Development
Skills & Expertise Brand Strategy Business & Proposal Writing Business Analysis & Strategy Content Strategy Creative Direction Customer Success Data Processing Market Research Marketing Strategy NFT Art Social Media Marketing Social Media Strategy Web Design
Project Synopsis: Challenge/Opportunity
Problem:
  • Limited access to funding for SMEs in traditional finance
  • High costs and complex processes
  • Lack of financial products and services tailored to SMEs
  • Lack of learning opportunities for actual and potential SMEs entrepreneurs.
Market Opportunity:
  • The European SME financing gap
  • Projected growth of the DeFi market
  • Target market segments and demographics
Mission Statement: Our mission is to create innovative solutions that empower small businesses with access to secure and transparent financial services, educational resources, and a supportive community of like-minded entrepreneurs. We strive to be a catalyst for SME growth and financial inclusion in Europe.

Vision: Our vision is to empower small businesses with the tools and resources they need to succeed and thrive in a modern, digital world. We aim to create an inclusive environment that encourages collaboration and innovation while enabling small businesses to reduce operational expenses and maximize profits. Ultimately, our goal is to become the leading provider of DeFi services, e-Learning, and referral marketing solutions in Europe.
Project Synopsis: Activities/Actions Required

Conduct a Target Audience Analysis and Suggest a Sales Campaign to Create Conversions

  1.  Deep-dive into the Company
  2.  Develop Target Audience Personas
  3.  Competitor Analysis
  4.  Analysis and Recommendations for Sales Campaign

Create a Brand Communications Strategy

  1.  Understand the Customer Journey
  2.  Clearly Define the Company’s Unique Position in the Market
  3.  Define Key Messages & Channels for Communication Strategy
  4.  Deep-dive into the Company’s Brand & Target Audience

Improve Upon Social Media Strategy

  1.  Deep-dive into the Company
  2.  Define the Ideal Customer
  3.  Competitive Analysis
  4.  Recommend Improvements to Social Media Strategy

Marketing Strategy Impact Analysis

  1.  Deep-dive into the Company
  2.  Compare the company's marketing tactics with competitors
  3.  Analyze the Company’s Past Marketing Strategies
  4.  Make Recommendations for Improving Marketing Strategies

Go-to-Market Strategy

  1.  Make Recommendations for Deployment & Assessment
  2.  Define the Sales & Product Demand Strategy
  3.  Understand the Company and Brand
  4.  Develop a Better Understanding of the Customers and Their Needs

Build Our Fundraising Strategy

  1.  Deep Dive into Company and Current Practices
  2.  Review and Improve Fundraising Materials
  3.  Research and Identify Funding Targets
  4.  Develop a Fundraising Plan and Present to Industry Partner
Project Synopsis: Expected Results
Success Metrics:
Our primary success metrics include customer acquisition rate, revenue growth rate, customer satisfaction rate, and cost reduction rate. Additionally, we will track key performance indicators such as transaction volume and frequency, referral conversions, and educational course completion rate.

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Self Evaluation

Jun 02 2023, 12:00 PM Evaluation

Program Kickoff

Jun 05 2023 Event

Temperature Check #1

Jun 16 2023, 12:00 PM Evaluation

Temperature Check #1

Jun 16 2023, 12:00 PM Evaluation

Temperature Check #2

Jul 07 2023, 12:00 PM Evaluation

Temperature Check #2

Jul 07 2023, 12:00 PM Evaluation

Projects Concluded!

Jul 28 2023, 12:00 PM Event

Peer Evaluation

Aug 02 2023, 12:00 PM Evaluation