Awesome.Social helps businesses to strategize and scale via a one-stop-shop for proven branding, advertising, marketing, and sales services. Our mission is to educate and engage clients with ideal solutions that target results and maximize ROI per each business’ unique needs and budget. Our challenge is that we're a startup that needs a formal marketing plan, financial forecasting, research/testing as well as help driving new sales, partnerships and exposure.Logo365.AI helps businesses connect with their customers’ values across all social media platforms. We help businesses save time and money on content creation by leveraging the power of AI image generation and our proprietary algorithm that enables cost-effective customization of corporate logos per each nationally-recognized occasion (e.g.: noteworthy days, weeks, and months within the U.S.). In addition to providing customized corporate visuals, we make it effortless for our clients to post related contextual content. Our unique service fosters stronger emotional connection with clients' online audience, leading to increased brand loyalty and customer engagement.Our challenge is that we're a startup that needs a formal marketing plan, financial forecasting (e.g.: we need to determine the ideal price point in comparison to competitors in this unique market), research/testing as well as help driving new sales, partnerships and exposure. 

(a) MARKETING: Research/Create marketing plan for each company, 
(b) Create marketing campaign/advertising plan (i.e.: online and offline) for each company, 
(c) Complete Competitive Analysis (e.g.: main competitors, strengths, weaknesses, market positioning) and Customer Segmentation (Analyze target market; create customer personas per demographics, psychographics, and buying behaviors) to support pricing of each company’s hardware/software, etc., 

(d) Produce "explainer videos" for each company (e.g.: “how it works”, “why buy”), 

(e) Update and Optimize language on company websites and social media profiles, 
(f) Develop Content Strategy (e.g.: establish each company as industry “thought leader”) and Create Content (e.g.: blog posts, whitepapers, webinars, or podcasts, etc.), 
(g) BUSINESS DEVELOPMENT: Draft language used for outreach to prospective clients via email/phone/LinkedIn/social media, 
(h) Create and Optimize Sales Funnel (from lead generation to conversion), 
(i) Conduct Prospective Client Outreach (Introduce each company’s services to targeted clients), 

(j) RESEARCH: Identify unforeseen client/partner opportunities (e.g.: potential strategic cross-sale or collaborations to expand reach, enhance offerings, tap new markets) and highlight benefits/risks, 

(k) Source relevant industry/competitor statistics to be shared as marketing material, 

(l) FINANCE: Develop projections based on proposed marketing and business development strategies, 
(m) Calculate return on investment (ROI) per each initiative suggesting how each company should effectively prioritize and allocate resources.

Completing all of the above-listed deliverables allowing us to provide students with a real-world experience -- and even the addition of a new client, per the work they completed, during the time of their project!