ProgramsGraduate Consulting Experience (Summer 2024)ProjectsEnhancing Fan Engagement through Gamification & Data-Driven Insights

Project Title: Enhancing Fan Engagement through Gamification & Data-Driven Insights

LiveLike

Details
Project Title Enhancing Fan Engagement through Gamification & Data-Driven Insights
Project Topics Data Management Growth Strategy Marketing Product Design & Development Reporting, Financial Planning & Analysis
Skills & Expertise Communications Data Engineering Data Entry Data Processing Data Visualization Market Research
Project Synopsis: Challenge/Opportunity
LiveLike aims to maximize the value of its client's fanbase through its gamification tools and services. The goal is to develop an analytics dashboard that provides valuable insights into user behavior. This dashboard will serve as a strategic tool for LiveLike's clients to better understand, engage, and retain their audiences.

Currently, the challenge lies in defining which key performance indicators (KPIs) should be featured, how data should be visualized effectively, and what user-friendly design elements should be integrated to ensure seamless adoption by stakeholders at different levels of an organization.
Project Synopsis: Activities/Actions Required
To successfully address the challenge, project teams will focus on the following key tasks:

  1. Understanding Organizational Needs & Data Management
    • Research LiveLike’s mission, core competencies, and value proposition to understand business objectives.
    • Identify key stakeholders and their needs in relation to the dashboard.
    • Analyze how fan engagement data is currently managed across the organization.
    • Examine existing challenges in data analytics for LiveLike and similar companies in the industry.

  2. Defining and Mapping Key Metrics & KPIs
    • Identify which KPIs are most critical for LiveLike’s gamification tools.
    • Determine how success and engagement are currently measured.
    • Develop a data inventory and KPI alignment map to ensure all stakeholders' needs are addressed.

  3. User Experience & Dashboard Wireframing
    • Design a dashboard prototype that balances usability, efficiency, and aesthetics.
    • Define the types of data visualizations best suited for LiveLike’s clients.
    • Ensure the dashboard structure aligns with brand guidelines and is easily accessible to a broad audience.

  4. Data Integration & Dashboard Implementation Strategy
    • Map out data flow logic for dashboard use by different audiences (executives, analysts, managers).
    • Identify technical tools and integrations that will support LiveLike’s platform.
    • Ensure compatibility with LiveLike’s existing infrastructure and scalability for future enhancements.

  5. Final Presentation & Deliverables
    • Develop user stories illustrating how different clients will engage with the dashboard.
    • Provide recommendations for incorporating insights into daily operations for clients.
    • Create an implementation roadmap for dashboard integration and usage.
Project Synopsis: Expected Results
This project will be considered successful if:

  • A fully designed prototype of the analytics dashboard is created, providing clear and actionable insights for LiveLike’s clients.
  • A comprehensive KPI framework is developed to ensure effective fan engagement tracking.
  • User-friendly data visualizations are proposed and aligned with the company's needs.
  • Actionable recommendations are provided for integrating the dashboard into LiveLike’s business operations.

Project Timeline

Touchpoints & Assignments Date Type

Applications Closed for Students

 May 03 2024 Event

Students Upload Signed "Fordham Unpaid Internship Agreement"

 May 10 2024 US/Eastern (UTC-04:00) Event

Teams Finalized, Projects Assigned

 May 10 2024 Event

Industry Partners to Provide Each Offer Letter to Each Student

 May 17 2024 Event

Students Upload Resume

 May 17 2024 Action Item

Kickoff Eval

 May 24 2024 US/Eastern (UTC-04:00) Evaluation

Goal Date for CPT Approval

 May 31 2024 Event

Projects Launch!

 Jun 03 2024 Event

Temp Check

 Jun 12 2024 Evaluation

Temp Check

 Jun 28 2024 Evaluation

Temp Check

 Jul 10 2024 Evaluation

Projects End

 Jul 26 2024 Event

End of Project Self Reflection

 Jul 26 2024, 12:00 PM Evaluation

Program Managers

Name Organization
Beatriz Picard Fordham University