Project Title: Strategic Market Insights and Competitive Positioning

Fero Labs

Details
Project Title Strategic Market Insights and Competitive Positioning
Project Topics Growth Strategy Marketing Operations Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Students will help us to identify internal strengths and weaknesses, understand market positioning, and address customer needs and challenges, thereby informing strategic decisions. 
Project Synopsis: Activities/Actions Required
  • Conduct SWOT analysis internally and of competitors
  • Form a comparative analysis by analyzing data on key competitors and their product and company performance
  • Dive in persona pain points across customer segments
Project Synopsis: Expected Results
These analyses provide a comprehensive view of the company's competitive landscape and areas for growth and improvement.

Project Timeline

Touchpoints & Assignments Date Type

Applications Closed for Students

May 03 2024 Event

Students Upload Signed "Fordham Unpaid Internship Agreement"

May 10 2024 US/Eastern (UTC-04:00) Event

Teams Finalized, Projects Assigned

May 10 2024 Event

Industry Partners to Provide Each Offer Letter to Each Student

May 17 2024 Event

Students Upload Resume

May 17 2024 Action Item

Kickoff Eval

May 24 2024 US/Eastern (UTC-04:00) Evaluation

Goal Date for CPT Approval

May 31 2024 Event

Projects Launch!

Jun 03 2024 Event

Temp Check

Jun 12 2024 Evaluation

Temp Check

Jun 28 2024 Evaluation

Temp Check

Jul 10 2024 Evaluation

Projects End

Jul 26 2024 Event

End of Project Self Reflection

Jul 26 2024, 12:00 PM Evaluation

Program Managers

Name Organization
Beatriz Picard Fordham University