ProgramsGraduate Consulting Experience (Summer 2025)ProjectsB2B Innovative Growth Strategies for Groov

Project Title: B2B Innovative Growth Strategies for Groov

Groov

Details
Project Title B2B Innovative Growth Strategies for Groov
Project Topics Entrepreneurship Growth Strategy Market Research Marketing Research & Development Research, Analysis, Evaluation Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Groov is revolutionizing footwear personalization with its proprietary Footwear Personalization System, combining mobile 3D scanning, AI-enabled optimization, and custom-fit solutions to enhance comfort and performance across all footwear types. As Groov scales, the company seeks to refine its wholesale and retail partnership strategies, optimize sales pipeline development, and enhance marketing materials to drive early traction and long-term market penetration.
This project will focus on strategic research, marketing asset optimization, and testing/refinement of sales approaches rather than direct outreach. Students will develop insights and strategies to support key account engagement, emphasizing warm connections for high-value retail partners while allowing direct outreach for mid- and lower-tier prospects. The initiative will prioritize real-time learning and iteration, ensuring actionable outcomes that can be implemented immediately.
Project Synopsis: Activities/Actions Required
  1. Research & Strategy Development
    • Conduct a market analysis to identify high-priority retail and wholesale partners.
    • Develop a tiered partnership strategy that differentiates strategic accounts (A-level) from B- and C-level targets, ensuring appropriate engagement approaches.
    • Identify potential warm connections and referral pathways for high-value prospects.
  2. Marketing Material Optimization
    • Review existing marketing assets for alignment with key B2B sales objectives.
    • Develop updated pitch decks, messaging frameworks, and collateral tailored to different retail/wholesale segments.
    • Ensure materials reflect Groov’s unique value proposition and differentiation in the footwear industry.
  3. Sales Pipeline Development & Testing
    • Define structured sales pipeline frameworks that align with different account tiers.
    • Outline clear steps for lead nurturing and engagement, ensuring seamless handoff to Groov’s wholesale team.
    • Pilot sales messaging and engagement strategies with internal team members (not external outreach).
    • Provide recommendations for CRM implementation and automation to enhance efficiency.
  4. Testing & Real-Time Learning
    • Conduct ongoing refinement of strategies and materials throughout the project rather than a final outreach push.
    • Gather feedback from internal team members (Brigid F) on sales messaging, positioning, and approach.
    • Analyze early-stage engagement metrics and refine based on insights.
Project Synopsis: Expected Results
Measuring Success:
  • Completed Wholesale & Retail Strategy Framework, detailing segmented approaches for different account levels.
  • Refined B2B Marketing Materials, including tailored pitch decks and collateral.
  • Defined Sales Pipeline with Tiered Engagement Strategy, ensuring alignment with Groov’s growth plan.
  • Actionable Recommendations for Outreach and Engagement, balancing warm connections for high-value prospects and scalable direct outreach for B/C-level targets.
  • Early Testing & Refinement Report, providing insights on messaging effectiveness and sales approach optimizations.

Project Timeline

Touchpoints & Assignments Date Type

Applications Closed for Students

 Apr 17 2024 Event

Students Upload Resume

 May 10 2024 Action Item

Students Upload Signed "Fordham Unpaid Internship Agreement"

 May 10 2024 US/Eastern (UTC-04:00) Event

Teams Finalized, Projects Assigned

 May 10 2024 Event

Industry Partners to Provide Each Offer Letter to Each Student

 May 17 2024 Event

Kickoff Eval

 May 24 2024 US/Eastern (UTC-04:00) Evaluation

Goal Date for CPT Approval

 May 31 2024 Event

Projects Launch!

 Jun 03 2024 Event

Temp Check

 Jun 12 2024 Evaluation

Temp Check

 Jun 28 2024 Evaluation

Temp Check

 Jul 10 2024 Evaluation

Projects End

 Jul 26 2024 Event

End of Project Self Reflection

 Jul 26 2024, 12:00 PM Evaluation

Upload your Résumé

 May 16 2025 Action Item

TEMPERATURE CHECK: How's the project going so far?

 Jun 20 2025 Evaluation

PROJECT REFLECTION: Can you give us your feedback?

 Jul 26 2025 Evaluation

End of Project Peer Evaluation

 Jul 26 2025 Evaluation

Program Managers

Name Organization