Sayn Beauty is a multi-faceted luxury beauty and wellness company operating across three key channels: a thriving distribution business, an established e-commerce platform (Sayn.com), and now its first brick-and-mortar retail location—a pivotal expansion that will transform how the brand connects with customers and amplifies its market presence.  With a curated portfolio of luxury brands like Dr. Barbara Sturm, Agustinus Bader, and Agent Nateur- Sayn Beauty is strategically positioned to create a premium in-store experience that works in powerful synergy with its established e-commerce platform.

This project offers Fordham University graduate students the opportunity to develop an integrated omnichannel marketing strategy for Sayn Beauty's retail expansion. The team will focus on creating seamless customer journeys between physical and digital touchpoints, designing in-store experiences that drive online engagement, and developing cross-channel promotional strategies that leverage each platform's unique strengths.

The core challenge lies in maximizing the symbiotic relationship between the brick-and-mortar location and Sayn.com—using the physical store to enhance digital discovery and loyalty while leveraging online data and community to drive foot traffic and in-store conversions. Students will craft strategies for customer segmentation across channels, competitive positioning in both retail environments, and scalable campaigns that create a unified retailer experience spanning the physical and digital luxury beauty landscape.