ProgramsGraduate Consulting Experience (Summer 2025)ProjectsValidating and Scaling the Monetization Strategy for Skavengerz’s M...

Project Title: Validating and Scaling the Monetization Strategy for Skavengerz’s Multi-Channel Revenue Model

Skavengerz

Details
Project Title Validating and Scaling the Monetization Strategy for Skavengerz’s Multi-Channel Revenue Model
Project Topics Artificial Intelligence & Machine Learning Case Management Digital Marketing Entrepreneurship Growth Strategy Information Technology (IT) Innovation Market Research Marketing Product Design & Development Reporting, Financial Planning & Analysis Research, Analysis, Evaluation Sales & Business Development Software Design & Development Strategic Planning Technology Commercialization UX/UI & Human-Centered Design
Skills & Expertise Brand Strategy Business & Proposal Writing Business Project Management Data Visualization Emerging Tech Experimentation & Testing Financial Analysis & Modeling Market Research Marketing Strategy
Project Synopsis: Challenge/Opportunity
Project Title 

Validating and Enhancing Skavengerz's Financial Model & Monetization Strategy  

Challenge/Opportunity 

Skavengerz is a gamified mobile platform that drives real-world engagement and foot traffic through location-based scavenger hunts, gamification mechanics, and user-generated content. As Skavengerz prepares for beta launch and scale, the leadership team has identified six core revenue streams in its investor pitch deck: 

  1. Premium User Subscriptions

  2. Brand & Business Sponsorships

  3. Local Business Advertisements

  4. Marketplace Features (Coin Store & Swag Redemption)

  5. Event Hosting & Custom Quests

  6. Data & Insights for Brands (Location-based engagement analytics)


The company has developed a preliminary financial model reflecting assumptions across these six areas but seeks outside validation and refinement. Fordham MBA finance students are invited to analyze these models, pressure-test the underlying assumptions, and propose pricing frameworks and monetization strategies that align with both user expectations and B2B partner demand.
 
 
Project Objectives
 
  • Validate or refine Skavengerz’s existing financial model, testing user/advertiser adoption rates, pricing assumptions, CAC, and LTV projections.

  • Conduct a pricing audit of competitors across mobile gaming, event tech, loyalty apps, and creator monetization platforms.

  • Build tiered pricing strategies for both users and business partners (CPM, CPC, flat-fee, or hybrid).

  • Run qualitative and quantitative research on perceived value among Gen Z and Millennial users and local business advertisers.

  • Forecast revenue growth scenarios based on user growth, engagement metrics, churn, and advertiser penetration.

  • Recommend a go-to-market monetization roadmap that balances short-term revenue and long-term network effects.
Project Synopsis: Activities/Actions Required
 Action Items 

  1. Industry & Competitor Audit

    • Compare B2C monetization (freemium tiers, in-app purchases, memberships) and B2B models (ads, sponsorships, campaign tools).

    • Analyze models from apps like GooseChase, Niantic (Pokémon GO), Yelp for Business, and event-based apps like Eventbrite.

  2. Survey & Stakeholder Discovery

    • Design surveys/focus groups targeting Skavengerz’s core Gen Z/Millennial demographic.

    • Interview small-to-medium-sized local businesses and national brands on willingness to pay for user engagement, location-based ads, and performance metrics.

  3. Pricing Strategy Development

    • Create pricing ladders for users (based on features like early access, coin multipliers, creator mode, etc.).

    • Develop advertiser pricing models by use case: local promotions, national scavenger campaigns, geo-fencing, and sponsored quests.

  4. Financial Model Refinement

    • Update existing Skavengerz model with new data.

    • Simulate low/mid/high market adoption scenarios for each revenue stream.

    • Create dashboards or tools that allow real-time sensitivity testing.

  5. Go-to-Market Strategy

    • Build pricing rollout plans (launch vs post-growth phase).

    • Create positioning recommendations for brand partners, creators, and regional activations.

    • Include risk mitigation and user acquisition cost modeling.
Project Synopsis: Expected Results
 
Success Metrics 

  • A fully validated and expanded financial model based on real-world benchmarks and primary research.

  • Clear, scalable pricing strategies for each of the six monetization streams.

  • A go-to-market roadmap that supports a successful beta rollout and post-launch revenue growth.

  • Positive alignment between student recommendations and Skavengerz’s internal vision and scalability constraints.


 
Relevant Topics
 
  • Financial Modeling & Forecasting

  • Pricing & Revenue Strategy

  • Market Research & Consumer Behavior

  • Digital Business Development

  • App Monetization

  • Strategic Planning & Go-to-Market Execution


 
Proposed Milestones

Milestone 1: Industry & Monetization Landscape Report
– Deliver competitor benchmarking and monetization best practices.

Milestone 2: User & Advertiser Research Analysis
– Present findings from user surveys, focus groups, and partner interviews.

Milestone 3: Model & Strategy Development
– Share detailed pricing frameworks, updated financial model, and multi-scenario simulations.

Milestone 4: Final Presentation & Launch Recommendations
– Present a comprehensive, investor-ready monetization strategy and roadmap.


Company Resources for MBA Team
 
  • Skavengerz investor slide deck (including revenue stream breakdown)

  • Current financial model (Excel/Google Sheets)

  • App feature roadmap and upcoming premium offerings

  • Access to leadership team for interviews and Q&A

  • Brand outreach messaging and past partnership examples

  • Access to UX mockups (as available)

Project Timeline

Touchpoints & Assignments Date Type

Applications Closed for Students

 Apr 17 2024 Event

Students Upload Resume

 May 10 2024 Action Item

Students Upload Signed "Fordham Unpaid Internship Agreement"

 May 10 2024 US/Eastern (UTC-04:00) Event

Teams Finalized, Projects Assigned

 May 10 2024 Event

Industry Partners to Provide Each Offer Letter to Each Student

 May 17 2024 Event

Kickoff Eval

 May 24 2024 US/Eastern (UTC-04:00) Evaluation

Goal Date for CPT Approval

 May 31 2024 Event

Projects Launch!

 Jun 03 2024 Event

Temp Check

 Jun 12 2024 Evaluation

Temp Check

 Jun 28 2024 Evaluation

Temp Check

 Jul 10 2024 Evaluation

Projects End

 Jul 26 2024 Event

End of Project Self Reflection

 Jul 26 2024, 12:00 PM Evaluation

Upload your Résumé

 May 16 2025 Action Item

TEMPERATURE CHECK: How's the project going so far?

 Jun 20 2025 Evaluation

PROJECT REFLECTION: Can you give us your feedback?

 Jul 26 2025 Evaluation

End of Project Peer Evaluation

 Jul 26 2025 Evaluation

Program Managers

Name Organization