ProgramsGraduate Consulting Experience (Summer 2025)ProjectsBuilding a Viral Growth and Revenue Model for Vibe Pirate

Project Title: Building a Viral Growth and Revenue Model for Vibe Pirate

Future Proof Studios

Details
Project Title Building a Viral Growth and Revenue Model for Vibe Pirate
Project Topics Entrepreneurship Growth Strategy Market Research Marketing Reporting, Financial Planning & Analysis Sales & Business Development
Skills & Expertise Brand Strategy Business & Proposal Writing Business Project Management Content Strategy Digital Project Management Financial Analysis & Modeling Market Research Marketing Strategy Sales & Business Development Social Media Strategy
Project Synopsis: Challenge/Opportunity
Vibe Pirate is a music discovery platform designed to help young people (ages 16–30) share and discover their favorite vibes in real time. The startup is seeking to achieve rapid user growth and develop a sustainable revenue model by targeting Gen Z and young Millennials through virality, community engagement, and seamless onboarding. The company has traction, a clear vision, and is now ready to build and test a business plan that supports its ambitions for expansion, investment, and long-term monetization.
MBA students will work closely with Vibe Pirate’s founders to design and test a business plan grounded in real data. The focus will be on evaluating acquisition strategies, conversion tactics, monetization models, and identifying the right metrics to drive user growth and financial sustainability.
Project Synopsis: Activities/Actions Required
  • Conduct a market scan to understand viral growth benchmarks and monetization tactics among Gen Z-focused music and content platforms.
  • Develop a business plan that includes:
    • Gross sign-up projections
    • Follower and conversion rate assumptions
    • Pricing model scenarios
    • Revenue and expense forecasting
    • Budget for national/international expansion
    • Fundraising and investment model
  • Identify methods and tactics for achieving viral adoption in key demographics (16–30-year-olds).
  • Create and execute a 30/60/90-day test plan to validate assumptions using targeted growth experiments (e.g., social challenges, influencer engagement, referral programs).
  • Synthesize findings and refine the go-to-market strategy accordingly
Project Synopsis: Expected Results
The project will be considered successful if the student team:
  • Delivers a data-informed business plan with clear logic for growth, monetization, and investment.
  • Designs and executes 3+ viable short-term growth tests with measurable outcomes.
  • Provides a 12-month roadmap to scale user acquisition and revenue.
  • Presents learnings and investor-ready materials (pitch deck, financial model, go-to-market summary).
  • Earns positive feedback from company stakeholders and potential user segments.

Project Timeline

Touchpoints & Assignments Date Type

Applications Closed for Students

 Apr 17 2024 Event

Students Upload Resume

 May 10 2024 Action Item

Students Upload Signed "Fordham Unpaid Internship Agreement"

 May 10 2024 US/Eastern (UTC-04:00) Event

Teams Finalized, Projects Assigned

 May 10 2024 Event

Industry Partners to Provide Each Offer Letter to Each Student

 May 17 2024 Event

Kickoff Eval

 May 24 2024 US/Eastern (UTC-04:00) Evaluation

Goal Date for CPT Approval

 May 31 2024 Event

Projects Launch!

 Jun 03 2024 Event

Temp Check

 Jun 12 2024 Evaluation

Temp Check

 Jun 28 2024 Evaluation

Temp Check

 Jul 10 2024 Evaluation

Projects End

 Jul 26 2024 Event

End of Project Self Reflection

 Jul 26 2024, 12:00 PM Evaluation

Upload your Résumé

 May 16 2025 Action Item

TEMPERATURE CHECK: How's the project going so far?

 Jun 20 2025 Evaluation

PROJECT REFLECTION: Can you give us your feedback?

 Jul 26 2025 Evaluation

End of Project Peer Evaluation

 Jul 26 2025 Evaluation

Program Managers

Name Organization