ProgramsHR Consulting Experience (Summer 2026)ProjectsLeveraging AI for Influencer Talent Recruitment and Retention

Project Title: Leveraging AI for Influencer Talent Recruitment and Retention

Iconically

Details
Project Title Leveraging AI for Influencer Talent Recruitment and Retention
Project Topics Artificial Intelligence & Machine Learning Digital Marketing Talent Management Training & Development Workforce Development
Skills & Expertise AI Model Development Collaboration Communication skills Data analysis Digital Marketing HR Processes Machine Learning Presentation skills Problem Solving Project Management Python Research and Analysis Stakeholder Engagement Strategic Thinking Talent Management
Project Synopsis: Challenge/Opportunity
Iconically is a leading company in digital marketing, renowned for its expertise in influencer partnerships. However, the dynamic nature of the influencer landscape presents a challenge in efficiently recruiting and retaining top talent. The current manual processes are time-consuming and lack the scalability needed to keep pace with industry demands, impacting the company's ability to maintain a competitive edge.

The challenge lies in developing AI-driven solutions to automate these processes while ensuring alignment with brand values and strategic goals. This project presents an opportunity for students to contribute to a high-impact business solution, applying their academic knowledge to real-world challenges. Students will delve into phases of AI model development, data analysis, and process optimization, offering a comprehensive learning experience.

This project is ideal for students as it bridges academic learning with practical application, developing skills in AI, talent management, and strategic thinking. They will gain valuable insights into corporate HR functions, enhancing their career prospects in consulting, operations, and business strategy roles. The project offers a unique chance to explore the intersection of AI and HR, fostering excitement and engagement among participants.
Project Synopsis: Activities/Actions Required
  1. Conduct a needs assessment to understand current influencer recruitment and retention challenges at Iconically.
  2. Research AI and machine learning techniques applicable to talent management.
  3. Identify key performance indicators for successful influencer recruitment and retention.
  4. Collect and analyze data related to past influencer campaigns and recruitment processes.
  5. Develop AI models to automate influencer identification and selection.
  6. Test and validate AI solutions for accuracy and effectiveness.
  7. Design strategies for AI-driven retention initiatives, such as personalized engagement plans.
  8. Present findings and recommendations to Iconically stakeholders.
  9. Collaborate with peers to refine solutions based on feedback.
  10. Document the project process and outcomes in a comprehensive report.
Project Synopsis: Expected Results
  • Enhanced understanding of AI applications in talent management.
  • Development of practical AI models for influencer recruitment.
  • Improved efficiency in influencer selection processes.
  • Innovative strategies for influencer retention using AI insights.
  • Valuable experience in corporate HR and digital marketing environments.
  • Strengthened analytical and problem-solving skills.
  • Increased student readiness for HR and consulting careers.
  • Meaningful contributions to Iconically's business objectives.

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Jun 01 2026 Event

Pre-Kickoff Self Evaluation

 Jun 19 2026 Evaluation